INSTI

Role & Deliverables

editorial design, print design, web & UI design

Other Team Members

  • Blaine Yamakawa / project manager

  • Tyler Barnes / full-stack developer

Based in BC, Canada, bioLytical® Laboratories Inc. is a privately-owned company that sells the INSTI® rapid diagnostic test product line, including its unique HIV test kit, with support by regulatory approvals mainly in the US, Canada, and the EU. The INSTI® test platform provides quick and accurate results, and is trusted by healthcare professionals with over 15 million tests already performed worldwide.

We were approached by bioLytical® to redesign the former INSTI® website, and give it a newer coat of paint. I was tasked at Bare Advertising & Communications to take on this redesign, and develop a creative direction and a more contemporary digital brand image for INSTI® as a whole. Furthermore, the new website redesign would coincide with the release of updated print collateral. 

insti-website-home

The challenge with the redesign was consolidating the dense amount of information on hand, while having to communicate said information to the diverse, potential users of products that bioLytical® provides. To appeal to a much wider audience, the INSTI® website needed to redo their approach in terms of content and visual language.

The website and updated print materials now place more emphasis on unobtrusive layouts and how-to-use diagrams, and feature a refreshingly clean and vibrant colour palette that de-stigmatizes the notion of HIV and other virus-infected patients. The redesign also recognizes that users of INSTI® are diverse—heterosexual and same-sex couples, young and old, and so on—and that the inclusion of such imagery in positive contexts further humanizes them. From all this, the redesign also aligns INSTI® with a brand message that connects a good lifestyle with the idea of good health.

insti-website-home-featured
insti-website-home-super
insti-website-product-menu
insti-website-collage
insti-website-mobile
insti-print-brochure-01
insti-print-brochure-02

©Joey Poblador.
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