BUTO/BUTO : BONES ARE SEEDS

Role & Deliverables

art direction, title design, editorial design, poster design

buto/buto : bones are seeds is a collection of vignettes dramatizing the stories of the first Filipinos who came to Canada through the 1791 Malaspina Expedition, the 19th-century Filipino community on Bowen Island, Vancouver, the Filipino community today, and more. Told through different modes of storytelling and performance, these narrative—inspired by Philippine national hero, Jose Rizal—speak to where we’re from, where we are, and where we’re going.

— EXCERPT FROM THE GREATER VANCOUVER THEATRE ALLIANCE

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Due to my relationship with the Southeast Asian Cultural Heritage Society (SEACHS), I joined the production as lead graphic designer who oversaw and created the main promotional materials for the event. This includes, the poster, playbill brochure and other miscellaneous social media assets. The first challenge was delivering a title design concept that relates with the spirit of the play itself. 

buto/buto : bones are seeds is essentially a play depicting the Filipino immigrant story across generations, and how generational memory clashes with the longing of the past—both imagined and real—with the pursuits of forging new roots for the future. In my proposed title design, I sought to express plant life literally growing out of a person, symbolizing trauma from within, the struggle of growth, and hope for the future, thereby circling back to the title's "bones are seeds" wording. One of the actors volunteered to be the subject of the photoshoot, and further photo doctoring and title design was done by yours truly. All in all, we all love the final result.

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©Joey Poblador.
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